The objective of the piece was to create a video presentation of Saman for foreign markets. To achieve this, the client believed it was necessary to highlight the people behind the production process, revealing a human and intimate side of the farm.
"The work we did with De la Raíz Filma put the employee and the producer at the center of attention. For them, knowing that when SAMAN wants to show itself to the world, it does so through its employees was a unique experience. It was a recognition of the work of our people." Engineer Raúl Uraga – SAMAN Operations Manager
